Blockchain a Potential New Publishing Model
Blockchain is best known for underpinning the bitcoin cryptocurrency, but the technology is still in its infancy and may grow to be adapted to a vast array of other applications. Information recorded on “blocks” is linked on a shared, public, and continually reconciled database that isn’t stored in a central location that would be vulnerable to hacking. The data in any block can’t be modified without altering every subsequent block, which would require a consensus of the majority of users on the network. “The blockchain lets people who have no particular confidence in each other collaborate without having to go through a neutral central authority,” observed The Economist . “Simply put, it is a machine for creating trust.” In a post updating a 2016 prediction on his Personanondata blog, business strategy consultant Michael Cairns noted that one area where blockchain could be applied is publishing, where it might be employed to identify copyright information and form a new method for bu...