Decisions Needed Before Going Online
Online degree programs have become a strategy for growth at some colleges and universities, and for survival at others. However, it involves much more than slapping a course or program online . “You are not simply putting a course online; you are creating an online product,” said Furqan Nazeeri, a partner at the online education platform provider ExtensionEngine. “It’s an important distinction. Your product—the program, course, certificate, or degree—has to be unique and very specific to what your market to current and prospective students want.” With institutions developing new online programs each year, colleges and universities should be striving to create something unique and not just a replica of the course provided in the classroom. All campuses are different and schools should be looking at their online programs the same way. “It’s time to move away from mass-produced, cookie-cutter programs that take a one-size-fits-all approach,” Nazeeri continued. “Instead, differentiate your...